Home Instead renews sponsorship of ITV hit Love Your Garden

The leading home care franchise continues partnership with the nation's favourite gardener Alan Titchmarsh

Home Instead will be sponsoring Alan Titchmarsh’s Love Your Garden for a second year. The partnership aims to raise awareness of not only the care Home Instead can offer but also start an often difficult conversation about care and home care in general. This will bring great exposure to the 246 Home Instead franchise offices around the UK as more people realise their presence in the local community.

The sponsorship arrangement was hugely beneficial for Home Instead with the show’s audience reaching millions of people in its target demographics and driving enquiries to franchises.

Love Your Garden will be airing for four episodes this spring alongside one-off specials, and then return for another run of four episodes in the autumn.

Lee Chapman, brand and marketing director at Home Instead said: “The sponsorship proved to be a valuable asset for our brand across 2021, contributing to both growth in brand awareness and client and care professional demand. We are pleased to be continuing this partnership into 2022, and excited to see Home Instead on prime-time television again!

“As well as being a great tool for increasing brand awareness for Home Instead, our sponsorship also aims to increase understanding of home care as a choice within the wider population. Many don’t think about care until the time comes, and it is often too late to explore all your options. If more people know about home care and how readily available services are within their local community, we are achieving our mission to help ‘change the face of ageing’.”

Sponsored idents at the beginning, middle and end of the show will feature three characters, Jeff, Lisa and Jeff’s dog Otis. They will follow a narrative of Lisa helping Jeff to stay in his home with Home Instead’s support.