The franchise’s #youcancare campaign, which encourages people to consider a career in care, scooped the accolade at the 2019 Franchise Marketing Awards
Renowned for celebrating innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees, the Franchise Marketing Awards have become one of the industry’s highly coveted accolades.
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Pip Wilkins, chief executive of the British Franchise Association (bfa), presented the award to the Home Instead team at the National Franchise Exhibition held at the NEC. The campaign won “thanks to an imaginative approach” which, in the opinion of the judges, “tackled a key issue of caregiver recruitment and delivered concrete results”.
#youcancare was a multi-channel PR campaign combining both press and social media and was aimed at celebrating those working in the sector. The ultimate goal for the campaign
was to support Home Instead franchise owners locally to help them with their caregiver recruitment.
Ruth Brown, business development director at Home Instead, said: “Each of our local franchise offices provides exceptional care for their clients, so they need exceptional
caregivers! It’s so important for franchisors to support their franchisees and this campaign was created to do just that and we are delighted with its success.”
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