The small business accountancy firm has started advertising across a number of terrestrial and digital TV channels as part of a national marketing package offered to its 200-strong franchise network.
James Mattam, TaxAssist’s group business development director, says: “Our ‘Get All Relaxed About Tax’ campaign highlights the different types of clients who deal with us on a regular basis and shows the experience they receive when they leave the accounts and tax to the experts and focus on what they love doing - running and growing their own business.
“We are a people-based business, but we also recognise people want to use technology to be able to access useful data about their business. We offer a best of both worlds approach for those who enjoy using tech and those who prefer just to come in and talk to us.”
The promotional campaign is complemented by a newly designed website and new online and offline marketing materials.
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