RICHY is the acronym for Bodystreet's brand values – respect, integrity, client focus, have fun and know your why
Bodystreet Coventry City was awarded the R Respect Award. This accolade recognises the importance of following brand guidelines, growth and other KPIs that are important to the success of a Bodystreet studio.
The EMS boutique fitness studio held its annual franchise conference in Ferropolis near Leigzig in Germany in early June. The RICHY Award was presented to the UK-based Bodystreet studio in Coventry for continuing to encompass the corporate values that underpin the company that has over 300 studios worldwide.
Coventry City became the first international franchise to win the esteemed award, providing them with global recognition of their studio’s excellent performance over the last 12 months. The team were presented with the award at the Bodystreet Brand Festival in Germany by CEOs Emma and Matthias Lehner who started the company in 2007 at their Munich studio.
Coventry City studio manager, Leah Woodall, confirmed: “Bodystreet’s values are an inner compass for us, guiding us to success each day.
“Our success this year is due to the continued hard work and commitment of our members and staff, as well as the Bodystreet franchise for providing us with a process that we can follow to achieve this success.”
The studio’s achievement demonstrates the huge growth and triumphs the franchise is experiencing as it continues to expand across the UK.
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