Franchise opportunities available in Sir Stelios’ new venture

easyMarketing will empower local marketeers to grow their own businesses, easyJet founder says

Serial entrepreneur Sir Stelios Haji-Ioannou is offering franchise opportunities in his latest venture.

Called easyMarketing, it’s the newest member of the ever-expanding easy family of brands.

The easyJet founder says: “This addition to our easy portfolio will empower local marketeers to grow their own businesses while supporting other local companies, particularly in the current challenging climate.

“The idea of helping small business owners take on the big agencies in the market, particularly after 12 months of virtual stagnation due to the COVID-19 pandemic, is something that’s natural to easyGroup culture and we feel sure it’s going to thrive.”

easyMarketing says it’s produced a marketing ecosystem that enables businesses of all sizes to access a single source agency that is plain speaking, transparent and cost effective.

The company’s aim is to become a national and European entity over the coming years, establishing itself as the go-to solution for marketing services.

Amit Sagu, CEO of easyMarketing, has teamed up with long-term business partners Rob Hiley and Jeewan Sagu, who between them have invested more than a million pounds in the company. Rob is the company’s chief technical officer.

Another key member of the team is Nathan Siekierski, who is easyMarketing’s chief operating officer.

He says: “Being an easy organisation means we get access to lots of people and places that our clients might not, meaning we can provide big agency services at local business prices.

“We embody the values of the easyGroup and will solve business’ marketing pain and problems.

“We want to be an ongoing solution partner for our customers, not a heavy, expensive one-off campaign agency.”

The company offers clients a unique diagnosis session that can be completed online or face to face, which will enable easyMarketing to create a solution for clients that becomes a fundamental part of their business success, along with regular performance reports.

One of easyMarketing’s unique selling points is to ensure all clients receive a value-for-money service and are given access to a free ‘power sales’ conversion training course, which will help them turn leads into paying customers.

“We’re a systemised marketing business,” Rob says. “We know what works for business owners and will make sure our people on the ground implement this.

“Some processes will be different and unique to those a regular marketing agency might suggest, but we’re able to approach marketing planning and delivery from the business owner’s point of view, which means success and success alone.”

Nathan says: “We offer systemised packages, ranging from content marketing through to TV and radio advertising, which enables businesses to reach their target audiences and achieve the position they aspire to within their market.

“We are hoping to create a network of local agents under a franchise licence model allowing individuals, marketing professionals and local agencies to utilise all the easyMarketing tools.”