July saw a 25 per cent year-on-year increase in leads for UK network
Increased investment in marketing and the easing of lockdown restrictions have contributed to Ovenclean celebrating its most successful July on record.
The business, which has over 100 franchisees, recorded a 25 per cent increase in customer leads in July compared to July 2019, making it the most successful July in the company’s 26-year history.
Website sessions also increased by 59 per cent year on year, with its advice blog - offering handy hints and tips on how to clean your home - performing exceptionally well.
Tim Harris, Ovenclean’s managing director, says: “The pandemic and resulting lockdown measures not only caused everyone to become extraordinarily conscious about cleanliness, but with no option for going out to eat it also meant more people than ever were cooking and baking at home, resulting in lots of dirty ovens.
“Our TV exposure on Channel 4 helped get the brand name out to our customers and by sharing cleaning advice and recipes via our blog our website became a hub of activity, which has led to these record figures for our online marketing.
“And while some homeowners like the challenge of getting their oven clean themselves, many are time poor and value the professional deep cleaning service our specialists are able to offer.
“As soon as we were able to safely re-enter people’s homes, bookings for our services rocketed and in turn we’re celebrating our most successful July ever - a real landmark achievement.”
Ovenclean franchisees clean all domestic oven brands and models, including electric ovens, gas ovens, ranges, microwaves, hobs, extractor fans and also barbecues.