Walfinch appoints industry expert as senior business development manager

Julie Farrow will help support its national network of franchisees as the group continues to pursue its ambitious growth plans

Julie Farrow joins the business with 25 years of care experience and 15 years of franchise experience in home care, having previously worked as business development lead for the national domiciliary care agency, Bluebird Care.

With a passion for supporting home care teams, Julie explains what she brings to Walfinch: “I’ve worked in the care industry for many years, from learning disability care and residential, before moving into domiciliary care. I enjoy inspiring business owners, managers and coordinators to get the best out of their teams, and supporting growth. In my previous position, I helped around 90 franchisees launch their business and subsequently grow.

“I’m now joining Walfinch at a very exciting time and I am inspired by CEO Amrit Dhaliwal’s focus on people, and the importance of inspiring a team to succeed. As a former franchisee, Amrit understands what support is needed, and the value of sharing best practice and treating staff well in order to get the very best out of everyone. We are very much on the same page, and I look forward to playing a part in helping Walfinch’s franchisees succeed.”

Amrit adds: “Julie is a fantastic addition to the Walfinch team. She understands home care through and through and has a superb track record of helping to grow a successful national organisation. She understands the importance of supporting franchise managers and carers and what is needed to operate a growing home care service successfully. To therefore have her supporting our managers in achieving ongoing milestones is very valuable.”