“We are not only surviving, but accelerating our growth,” founder Des Pheby says
Despite a difficult period ahead for the restaurant and hospitality sectors, Asian noodle bar concept Wok&Go continues to expand, with 100 stores set to be open in the next five years.
Pheby Food Concepts Group founder and owner Des Pheby says that though this isn’t the ideal time for anyone in the hospitality industry, he’s confident his brand has what it takes to increase its reach over the next few years.
Des says: “Despite very trying times, we’ve shown the robustness of this brand and popularity and we are not only surviving, but accelerating our growth.
“We’re very pleased to be working with our new franchisees and excited by the significant growth these partnerships will represent in cementing Wok&Go as the UK’s leading noodle bar franchise.”
Wok&Go, the benchmark of the Pheby Food Concepts Group portfolio, first opened its doors in Chester in 2008.
Since then the brand has established over 15 sites in more than 10 UK locations, as well as branches in Portugal and Bahrain.
The restaurant has several sites in the north of the UK, but is quickly adding more southern stores to its network.
With two new master franchisees signed up, Wok&Go will soon be accessible to a much larger proportion of UK residents.
The new signing will cover the Essex/Kent and Oxfordshire areas of the UK, alongside another northern site in Ormskirk. These areas will add another 50 stores to the Wok&Go portfolio.
When you add these sites to the recently signed 39 stores in London and 15 overseas sites, Wok&Go will have over 100 stores globally within the next five years.
The brand has plans to announce more franchisee sign-ups in the coming weeks.
