Lisette Howlett proves there’s more to the Sandler model than just training

The sales training and business consultancy network has helped Lisette achieve her ever-growing ambitions

With an impressive background in business development for both national and global organisations, Lisette Howlett first encountered Sandler as a client in 2010.

At the time she wasn’t actively looking for a franchise opportunity, but she soon recognised a chance to build her skills and distinctive approach upon the proven foundations of the Sandler methodology.

“Sandler was just a great opportunity,” said Lisette. “It offered the freedom to incorporate some of my own ideas and skills into a well-defined model. But more than this, it’s provided the potential to be involved in developing some of Sandler’s own intellectual property.”

And it was this opportunity to not just take advantage of the Sandler model, but to help shape it and become a respected thought-leader within the industry, that has allowed Lisette to take her Sandler business, her career and the satisfaction she receives from both to the next level.

She continued: “If the Sandler model had been restrictive, I wouldn’t have got involved. Instead, I’ve been able to move my own ambitions and methodology forward, writing a book that touches upon my experience and background, looking in-depth and attracting and retaining talent the Sandler way.”

On top of this, Lisette is developing a marketing works programme that touches upon strategic planning and marketing plans to help business growth. The programme challenges the more traditional features and benefits-driven marketing training that she feels is becoming outdated.

Lisette’s ambition and determination to keep moving forward – both as a consultant and a thought-leader – has been recognised throughout the Sandler network. She was named the Sandler ‘Franchisee of the Year’ in 2013, recognition of her success and her ability to inspire others, and is a mainstay of the network.

And her ambitions just keep getting bigger.

“My overall goal is to build a business of six people,” she said. “I also want to be all over the professional services business – it fits with my corporate background and my work training what I call ‘reluctant salespeople’.

“If I were to offer advice to anyone thinking of joining the Sandler network, it would be to commit fully to it. Once you do that, the potential to succeed is immeasurable.”

At a glance Sandler Training

Established: 2004 in the UK
Number of franchised outlets: 30-plus
Location of units: nationwide
Investment range: £55,000
Minimum required capital: £20,000
Contact: Shaun Thomson ukmarketing@sandler.com