Bluebird Care’s business model makes for strong customer relationships and rewarding career opportunities
Bluebird Care’s #itstimetocare campaign, launched at the height of the pandemic last year, exceeded all expectations in encouraging a huge range of people to consider home care as a new, stable career choice.
The social media initiative, coordinated by the company’s central marketing team, delivered around 5,000 applications for roles within its network of franchisees in a short space of time.
Significant success
Having an abundance of potential candidates to recruit from contributed, in part, to Bluebird Care’s significant success in 2020 despite the challenges it, and the rest of the world, faced.
It’s by having the support and backing of a franchisor that has invested in a quality team of support professionals - from expert marketers to proven business development managers and focused quality managers - that has helped lead Bluebird Care’s 200-strong network of franchise owners to success last year.
And it’s through nimble, market-led strategies and the ability to move at pace that makes a franchise with the UK’s largest home care business* a significantly attractive proposition for anyone seriously considering investing in their future through franchising.
However, it’s not just about social media campaigns and the significant support to recruit quality staff members for owners that sets the Bluebird Care franchise model apart.
Nor is it the national TV advertising campaign that commenced in 2021, nor the dedicated team of fieldbased marketers - on hand to guide owners on both their local marketing and how they can capitalise on the vast range of central initiatives deployed each year.
Depth and breadth of service
What makes Bluebird Care such an attractive franchise opportunity is the depth and breadth of service its model operates and the fantastic scope for growth this represents.
The company’s model is not confined to just offering domiciliary care for the elderly or companionship care for the worried well. Bluebird Care’s model is such that customers join early on in their care journeys, meaning it’s able to care for them until their needs become more complex and involved.
This makes for strong customer relationships and rewarding career opportunities - both key indicators of success. It’s why new franchise owners typically report turnovers of £300,000 after just 12 months of trading, making the initial £37,500 (plus VAT) franchise fee something that’s worth taking a closer look at.
Growing places
Paul Barry did just that. He invested in his first Bluebird Care franchise territory in 2010 and now owns five. He’s seen his customer and staff base grow significantly within the last 18 months.
Paul says: “We’ve enjoyed considerable success since launching our business and I would measure this on the size of our long-standing customer base, the quality of our care staff and the strength of our office management team.
“When I joined, I found the support and training offered by Bluebird Care to be very strong, particularly in the early days when all the care terminology plus policies and procedures can be new and slightly bewildering.”
*Laing Buisson Care Markets Report November 2020, P42: ‘UK Independent homecare and supported living providers by market share’.
At a glance Bluebird Care
Established:
2007
Number of franchised outlets:
200
Location of units:
UK and Republic of Ireland
Investment range:
£115,000
Minimum required capital:
£40,000
Contact:
Sarah Wilkins. 02392 009978. sarahwilkins@bluebirdcare.co.uk
