An Authentic Cut Above

Everyman Barbers offers a management franchise in a fast growing part of the hair care industry

The hair care industry is a vibrant and creative one and barbering is one of the fastest growing elements of it.

Everyman Barbers has tapped into this trend, becoming a top choice of barbers for those looking for great style and service without the high price tag. Everyman Barbers is an authentic barbers for the modern day man.

From the long locks of Harry Styles to Brooklyn Beckham’s ever changing look, it seems men are taking more care over their hair than ever before.

Why everyman barbers?

Everyman Barbers is an authentic brand choice in a marketplace full of independent salons.

It’s a business that prides itself on its reputation - and the company is passionate about being the best in the industry by offering customers a fantastic service experience, rather than just great haircuts.

Take a look at the Everyman Barbers stores, which present a cool, relaxing, bright, contemporary environment, and the first class customer service delivered by a professional team of experienced barbers.

All the company’s barbers offer honest advice and banter in equal measure, which ensures Everyman Barbers is the place to be for the style conscious modern man.

When Noel Gilronan developed Everyman Barbers, his previous experience as a franchisee in the industry enabled him to create a model with franchisees’ best interests at heart.

Noel had no prior experience in cutting hair - what he did have was a wealth of business experience gained in many industries. So, combining his business acumen with Everyman Barbers’ striking brand and proven business concept, Noel has developed the Everyman Barbers franchise in Birmingham, achieving a turnover just short of £1 million with 16 barbers.

Using his experience gained from the Birmingham shop, he went on to open his second in Bristol, which grew a lot faster than Birmingham because of what he’d learnt.

Due to the success of Birmingham and Bristol, a further shop was opened in Nottingham, followed by Derby and Leicester in March. Everyman Barbers is now looking for like-minded people to follow in Noel’s footsteps and experience the success in this fun business.

Why open an everyman barbers franchise?

• There is built-in demand - hair keeps growing.
• It’s a recession resistant industry.
• Hair salons are technology resistant - barbers are unlikely to be replaced.
• The business has easy operational procedures.
• Various revenue streams, including haircuts, shaving, beard management and retail.
• Regular work hours.
• Successful and proven business concept.
• Unique positioning in the marketplace.
• Strong, established brand with a growing network.
• Backing of a professional and experienced team.
• Comprehensive training and support programme.
• Less risk to open as a franchise - 50 per cent of new independent businesses fail within the first year.

Your role as a franchisee

The number one thing you need to know is that you don’t need to know anything about hair to own an Everyman Barbers franchise, as this is a management franchise.

Your professional team will handle that, while also staying at the forefront of changes and improvements in the hair industry due to the ongoing training they receive from Everyman Barbers. Your objective as a franchisee is to guide your business development and expansion.

Everyman barbers will show you how to

• Recruit a strong team of skilled barbers and use the company’s existing stores to test them.
• Establish ties in the local community.
• Select and implement marketing plans.
• Build your income by executing Everyman Barbers’ company strategies.
• Delegate responsibilities and empower team members.
• Provide vision and accountability for operational excellence.

Everyman Barbers is looking for professional men and women who know nothing about cutting hair and possess strong management and leadership skills, good business and financial acumen and a strong desire to succeed.

Your role is to run the management side of the business, while leaving the day-to-day operations and servicing of guests to your trained barbers. This frees up your time to work on your business, not in your business.

The training

When you purchase an Everyman Barbers franchise, you’re not left to fend for yourself. Start-up and ongoing support are key to success and the company’s experienced team will deliver an extensive training programme to ensure you’re equipped with the knowledge and confidence required to run your Everyman Barbers store.

From writing your business plan through to recruiting staff, Everyman Barbers will be on hand to assist and support you.

The team and support

With franchisees coming from outside the hairdressing industry, you don’t need any hairdressing or barbering experience to become an Everyman Barbers franchisee.

The company says: “We provide a powerful blend of business acumen, creative skills and a plethora of passion to help you make your store a success.

“Our dedicated team, with their combined experience and industry knowledge, offer an unprecedented support programme in all commercial and operational aspects of the business.

“With a successful brand and marketing team, you will also benefit from our variety of marketing tools, which have been developed specifically to help support and drive forward the business.

“We offer tailored advice, an evolving brand and proven marketing strategies, which will ensure your business stays one step ahead of the competition.”

What you get for your investment

• Franchise licence.
• Use of an award winning brand name.
• Exclusive territory for agreed area.
• Rights to use the name and trademark in your area.
• Location and property assistance.
• Premises design and costing.
• Equipment installation.
• Drinks licensing advice and assistance.
• CCTV planning.
• Project management advice and assistance.
• Shopfitting and building contractors discounted service.
• Signage planning advice and assistance.
• TV and audio planning advice and assistance.
• Games machine and AWP installation and advice.
• Barber SE contracts and registration.
• Competition analysis.
• Computer till and POS assistance.
• Initial franchisee management training course in-store at existing branch.
• Full-time franchisee coach for initial two weeks.
• Initial staff recruitment assistance.
• Grand opening assistance.
• Franchise operations manual.
• Reporting pack.
• Performance analysis.
• Stock management.
• Rotas.

The current franchise fee is £20,000 (plus VAT). The management service fees are 10 per cent of gross turnover. The cost of setting up and equipping your salon will vary depending on size and location, but typically the range is from £120,000-£160,000, with a working capital requirement of between £10,000-£15,000.