Compelling Choice

Radfield Home Care is looking for ambitious, like-minded people to join its network

A Radfield Home Care franchise offers you the opportunity to run your own specialist elderly care service, which you can start from home and build into a profitable and successful business.

With the elderly demographic booming and over 76 per cent of all home care visits being for the over-65s, focusing on the elderly care marketplace is clearly a sensible choice. Becoming a specialist provider of elderly care means less training for you and your staff, more focused marketing activities and a more compelling choice for those purchasing care for elderly relatives.

Carefully targeted

Radfield Home Care’s branding and marketing messages are all carefully targeted to appeal to the private elderly care marketplace. Being so successful in the private care arena means franchisees are able to retain control of their business costs, which allows them to create a culture of valuing their clients and rewarding care staff. This has a positive impact on both care worker retention and attracting new clients.

Radfield Home Care Franchising is run by brother and sister team Dr Hannah MacKechnie, a qualified GP, and Alex Green, who has a career background in finance. They both grew up in a residential home for elderly people, so understand the need for high quality care and how it should be provided.

It’s important for Hannah and Alex to offer franchisees a robust, ethical and profitable business opportunity. As well as having strong core values and pushing them through every aspect of the business, Radfield is also a family business that retains its family values.

Radfield Home Care is looking for ambitious, like-minded people to join its network. Franchisees benefit from the experiences and methods of the franchisors to help them develop high quality care services and attractive employment opportunities in their local communities.

Areas available

As a relatively new network, the company has many areas available that have room to expand into neighbouring territories.

Its first franchisee, Dawn, worked for Radfield Home Care for many years. The company says it’s a testament to its supportive way of working and her belief in the business model that she decided to purchase her own franchise.

Radfield Home Care is the only home care franchise that has mapped its territories to include not just numbers of elderly people, but also numbers of working age people to ensure franchisees have the correct building blocks in place to create a successful business.

It offers exceptional training and support, which means that even with no prior care experience you can become a franchisee, as Radfield Home Care will give you the skills and know-how you need.