Marugame Udon appoints new head of franchise for UK and Europe

In his new role, Judd Williams will be responsible for recruiting and working in partnership with experienced multi-unit brand operators as the brand has ambitious plans to roll out further sites across the rest of the UK and Europe

International udon noodles and tempura restaurant brand, Marugame Udon, has appointed Judd Williams to the newly created role, of head of franchise for UK and Europe.

Judd said: “This is a really exciting role, with an iconic brand. I’m looking forward to working to help deliver our growth ambition to bring the Marugame Udon experience to more new customers through experienced franchise partners.”

Judd, who has more than 20 years of global hospitality franchisor and franchisee experience, joins from Boparan Restaurant Group where, as international development director for the last four and a half years, delivered expansion through franchising across its multiple brands including Giraffe, Carluccio’s and Slim Chickens. He has also previously held international franchise leadership roles in brands including Starbucks, Costa Coffee and Costa Express. 

Marugame Udon made its UK and European debut in the capital last year with its flagship site off Liverpool Street, followed by successful openings in The O2, Canary Wharf and St Christopher’s Place. In mid-June, the fast-growing brand opened its fifth restaurant in London at retail and leisure destination Brent Cross.

Keith Bird, CEO of Marugame Udon Europe said: “We’re thrilled to welcome Judd into our growing team. We have exciting expansion plans and with his knowledge and experience he will be an integral part of us achieving this.”

In his new role, Judd will be responsible for leading the growth of Marugame Udon’s operations through franchising in the UK and Europe, recruiting and working in partnership with experienced multi-unit brand operators as Marugame Udon has ambitious plans to roll out further sites across London, the rest of the UK and Europe.