Marketing & promoting Articles

From the days of flyers and telephone calls to the evolving world of social media content and tailored online advertising, brands and businesses are constantly thinking of new ways to gain...

Tips for growing your franchise 1. Attitude: be solution-focused This is about your and your staff’s attitude. It’s the realisation that a business, whether it’s a franchise, an independent or a national/multinational...

Businessman John Wanamaker is famously attributed with the quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Today there’s no excuse for wasting...

It’s a tough time for many businesses right now and we are probably in for a bumpy ride for a while yet. At times of crisis, often firms cut marketing altogether...

Businesses across the globe are struggling to figure out how they can survive in a postpandemic world. Deloitte recently found that nine out of 10 businesses believe they face a high...

Nando’s is a British institution. The company operates around 340 locations in the UK and has made the previously unknown dish of piri-piri chicken a mainstay of the British diet. Online,...

You’ve signed up to every networking group going, sorted your social media and put money behind adverts but you’re still not seeing floods of new warm leads coming in. How do...

If you’re recruiting franchisees, exhibitions are a great way to meet face to face with prospects. However, stands can be costly. Therefore, it’s important to maximise the opportunity, so the mantra...