Marketing & promoting Articles

The total number of franchise opportunities at any one time in the UK is estimated to be in excess of 1,000. While those in the industry might instinctively know the number...

You’re a new franchisee, you’ve signed on the dotted line and you’re full of excitement about the product or service. And now reality kicks in - you need to find your...

Franchising and social media are not easy bedfellows. Few people entering franchising do so because they are or want to be social media experts. This is a challenge, as social media...

When you’re a small business owner, whether alone or part of a franchise network, people will always suggest networking as a way of attracting new customers. For some, it can conjure up...

One of the biggest misconceptions about franchising is that the first year will be easy. After all, you don’t need to develop the product, content, market and/or materials. You’ve chosen franchising...

Entries for the ninth annual Encouraging Women into Franchising awards are open. You don’t have to be an EWIF member to take part, plus they’re free to enter. The 2019 categories are: New...

Many EWIF events took place throughout the year to mark the organisation’s 10th anniversary, starting in February with the first ever EWIF Big Breakfast at the International Franchise Show. The breakfast was...

We recently held our bfa Empowering Women in Business convention at the Nottingham Belfry. In its sixth year, this is the first time we’ve widened the theme to include all businesswomen...