Marketing & promoting Articles

When marketing your franchise opportunity, you want to make it as appealing to the right sort of people as possible - the ‘right sort of people’ being those who fit your...

The ongoing coronavirus pandemic has turned life as we know it upside down for many businesses, with staff shortages, supply chain issues and changes to customer behaviour and spending habits all...

Whether your business has suffered after the recent flooding or you’re now braced for the effects of COVID-19, there’s one thing we’re certain of – if you stop PR, marketing and...

How important is social media in the modern day marketing mix? I have vivid memories of the first time I sat in front of my own computer. It was 1998 and Monkey...

Making life changes, though scary, have to start with how you think. Put your mind to it and 2020 will be your year of change. One of the challenges women overcome when...

Sadly, there’s no such thing as a crystal ball when it comes to business ownership and launching any new business has its ups and downs. And franchising is no different. One...

Everybody loves recognition, no matter what form that takes. Entering an award not only gives you the chance to put your name in the hat, but it also gives you an...

Gaining buy-in from people requires much more than just presenting information. You can have a good product or service, yet still fail to sound convincing in a pitch for new business....