Marketing & promoting Articles

Whether you’re a franchisor or franchisee, Google Analytics has a suite of powerful tools that can help you grow your business. By analysing various website metrics, you can make more effective, data...

Whether you plan to run your franchise business from home, an office or a retail unit, a PR launch is a great way to kick start success. Some franchisors will offer...

The last 10 years has been a period characterised by huge change, which is only likely to be more prevalent going forward. On the business front, we have seen a growing ‘sophistication’...

The business of being a brand has come a long way in recent years. Not so long ago, most of us would have said that a brand and the relevance of a...

At the British Franchise Association, we have spoken to franchisees to identify the most common issues they face in their businesses. In the next few issues of What Franchise, we’ll name these...

As well as the launch of two new regions and its member base continuing to grow, the seventh annual NatWest EWIF Awards ceremony took place in May - and the competition...

Franchising is getting bigger - in part because franchisees are increasingly taking on more than one franchise unit. But why do they do it and what’s it like becoming a multi-unit...

There are more than 900 franchises currently operating in the UK, all of which are jostling for position and want to be noticed. In a crowded marketplace, competition is fierce, so...