Marketing & promoting Articles

Celebrating the achievements of women in the franchise industry and recognising the hard work so many undertake on a daily basis, the finalists of the seventh annual NatWest Encouraging Women into...

With the NatWest Encouraging Women into Franchising award entries now closed and while the entries are being judged, we thought we’d shine the spotlight on each of the award sponsors. Without their...

The British Franchise Association recently held a specialist seminar we were proud to be able to hold at the Google offices in London. With speakers from Google, Google partner Push and The...

I was recently invited to speak at a best practice event. Riddled with my wealth of experience within talent acquisition I wasn’t sure what to talk about. I wanted to leave...

Buying into a franchise means you’ve bought into an already established brand with the backing and support of a nationwide marketing strategy. So what can go wrong? The harsh fact is that...

The heart and soul of effective marketing and successful sales is good communication. Obvious? Not judging by the standards of plenty of marketing materials or sales pitches. Too often, these are...

The smartphone has changed the marketing landscape significantly. Where the broadcast marketing model once reigned supreme, today more intimate connections can be made with your customers online. It is, though, a mistake...

Your customers are constantly bombarded with marketing messages. The average consumer now receives dozens of marketing emails, is increasingly being exposed to online adverts and is being constantly targeted on their...