Marketing & promoting Articles

The reason for the dramatic turnaround: Paul Greenfield is a super-salesman who knows how to clinch a deal with retail buyers. His secret: “Making a sale is usually no more than...

So how do you go about it? Here are the essential steps: 1. **Check if your logo is eligible to trademark**. Trademarking covers various creative aspects, such as the words, style and...

There’s an art to marketing. It’s not just about publicity – it’s about presenting yourself in an eye-catching and appealing way. You need to show yourself and your services in the...

Don’t underestimate the marketing power of a branded working vehicle. A survey by insurance company AXA found that over 50% of consumers in the UK keep an eye out for sign...

Whether your venture is an online business or a more traditional company, you can’t afford to ignore the power of the internet for marketing. In fact, you shouldn’t think of it...

But if you’re starting an online business, don’t expect it to be easy. You’ll face a number of obstacles and challenges that could potentially derail your internet enterprise. Here are some...

Belvoir has been operating as a successful franchise since 1996. The company recently won the gold award for best UK Lettings Franchise at the 2013 Lettings Agency of the Year Awards...

Every franchise faces competition. Therefore, your reputation can prove to be one of the biggest assets when marketing your franchise, as it makes you stand out from the crowd, establishes trust...